It is impossible to portray the whole organization with just few visuals. We needed to decide which part of us we want to highlight. We ended up with what we believe in, our values.
Although it was relatively a small and short project, I learned the importance of understanding the brand. If one understands the brand, one would have more confident during sales pitch or cold calling, has more idea which people match the team's culture, and many other benefits.
Things I Learned During This Project