START Berlin

About START Berlin
START Berlin is a student-led entrepreneurship organization, part of a bigger group consisting of 9 other chapters in Europe, START Network. Dedicated to create a world, in which entrepreneur contributes to a meaningful and open innovation ecosystem by uniting young minds and empower them to drive progress.

START Demo Day

Graphic Design and Promo Videos
Project Overview
START Demo Day is the Europe's largest online demo day, organized by START Berlin, dedicated to help connect 250 global leading investors with 500 most-promising startups in the midst of global pandemic.
My Contributions
I was involved from ideation phase to posting. This includes pre until post production of each video, setting up photoshoot, and the traditional graphic design for social media posts.
Things I Learned During This Project
Entering this project, we didn't have anything close as reference and therefore was extremely difficult to convey the idea in a visual manner. But our unique selling point was clear and we went with it.

The preparation for this one-day event lasted roughly eight months with 30+ members. Although the team I was in remained small, the numbers of stakeholders increased. It has not only improved my design and content creation skills but also the communication between teams.

We Recruit...

Graphic Design, Photography
Project Overview
For the second time in 2020 START Berlin were recruiting for new members. This time with the emphasis of the organization's core values: fun, growth, ambition, openness, ownership
My Contributions
The photos used are actually photos I took during previous START Berlin's event, we just needed a strong text visuals to accompany them.
It is impossible to portray the whole organization with just few visuals. We needed to decide which part of us we want to highlight. We ended up with what we believe in, our values.

Although it was relatively a small and short project, I learned the importance of understanding the brand. If one understands the brand, one would have more confident during sales pitch or cold calling, has more idea which people match the team's culture, and many other benefits.
Things I Learned During This Project

START Hack 2021

Promo Video
Project Overview
START Hack 2021 was a joint-project by START Global, START Berlin and Station Copenhagen. An entrepreneurial hackathon with more than 600 participants joining virtually, solving future problems provided by partner companies over the span of 36 hours.
My Contributions
Helped strategize on how to convey the idea and unique selling points of a virtual hackathon, and executed a couple of promo videos.
Again another virtual event to promote. The challenge was even bigger this time, working together with another team in St. Gallen Switzerland.

Here I tried to combine kinetic typography and real life footage. It turned out to be quite nice.
Things I Learned During This Project